Strategies for Creating an Effective Product Funnel

If you want to be successful creating digital products and promoting digital products, creatingan effective product funnel is an essential component of doing so. A product funnel generally starts with your entry level product at the largest end of the funnel where the most traffic will be funneled through down through the funnel with increasingly more expensive and in-depth products and or services that get progressively more expensive as you go through it.

Create Your Funnel Backwards

One idea for creating an amazing product funnel is to do it backward. Instead of starting with your least expensive entry-level product, you’ll first create a sales page with your most expensive product idea you can imagine offering. Even if you don’t offer this yet, technically, it’s going to be your flagship product that very few people will order. You’ll funnel everyone towards this big product. An example is a $10,000 one-on-one coaching program that involves personal attention, where only 10 customers a year can partake each year. Think big and make it amazing so that you can charge a lot of money for it.

Then Add in Smaller Offerings

Now that you have your flagship product idea, which you can create as you go, take the time to identify areas where you can insert less expensive products.These items are all designed to push your audience toward the most expensive program.

For example, you might create a group coaching program that is less expensive to get started in but offers monthly continuity payments. Maybe you’ll offer entry into your closed Facebook discussion group. Perhaps you have an information product, a book, or something smaller that you can offer to the audience who will want your flagship product. However, remember, not everyone can buy the flagship product, and that’s okay. You want most of your products to be more hands off so that you can sell more. If something is super hands on, then it’s a higher level product than one that’s more automated and hands off.

Create Your Entry Level Product

Now that you know what your flagship product is, along with the other mid-level products and or services, you can create your entry level products easily. The reason it is easier to do it this way is that it’s super important to keep in mind what you’re pulling and pushing your audience toward. When you know more about the ultimate product, you can easily create smaller products that are all directed toward the same audience.

For example, you may now create a shorter information product that solves just one problem that you’d solve in the group coaching or one-on-one coaching program you’ve developed. You can also cut down parts of your big flagship product and sell it or give it away in parts that have been cut down and redesigned to laser focus on just one thing in a report form. If you have checklists in your flagship product, one of the checklists can become a freebie.

Just keep in mind the shape of the funnel. The largest part of the funnel is where most of your audience enters. The rest of the funnel should consist of progressively more expensive products and or services with fewer and fewer people able to afford or get into the elite crowd that can afford and use your flagship product.

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