Strategies for Creating an Effective Product Funnel

If you want to be successful creating digital products and promoting digital products, creatingan effective product funnel is an essential component of doing so. A product funnel generally starts with your entry level product at the largest end of the funnel where the most traffic will be funneled through down through the funnel with increasingly more expensive and in-depth products and or services that get progressively more expensive as you go through it.

Create Your Funnel Backwards

One idea for creating an amazing product funnel is to do it backward. Instead of starting with your least expensive entry-level product, you’ll first create a sales page with your most expensive product idea you can imagine offering. Even if you don’t offer this yet, technically, it’s going to be your flagship product that very few people will order. You’ll funnel everyone towards this big product. An example is a $10,000 one-on-one coaching program that involves personal attention, where only 10 customers a year can partake each year. Think big and make it amazing so that you can charge a lot of money for it.

Then Add in Smaller Offerings

Now that you have your flagship product idea, which you can create as you go, take the time to identify areas where you can insert less expensive products.These items are all designed to push your audience toward the most expensive program.

For example, you might create a group coaching program that is less expensive to get started in but offers monthly continuity payments. Maybe you’ll offer entry into your closed Facebook discussion group. Perhaps you have an information product, a book, or something smaller that you can offer to the audience who will want your flagship product. However, remember, not everyone can buy the flagship product, and that’s okay. You want most of your products to be more hands off so that you can sell more. If something is super hands on, then it’s a higher level product than one that’s more automated and hands off.

Create Your Entry Level Product

Now that you know what your flagship product is, along with the other mid-level products and or services, you can create your entry level products easily. The reason it is easier to do it this way is that it’s super important to keep in mind what you’re pulling and pushing your audience toward. When you know more about the ultimate product, you can easily create smaller products that are all directed toward the same audience.

For example, you may now create a shorter information product that solves just one problem that you’d solve in the group coaching or one-on-one coaching program you’ve developed. You can also cut down parts of your big flagship product and sell it or give it away in parts that have been cut down and redesigned to laser focus on just one thing in a report form. If you have checklists in your flagship product, one of the checklists can become a freebie.

Just keep in mind the shape of the funnel. The largest part of the funnel is where most of your audience enters. The rest of the funnel should consist of progressively more expensive products and or services with fewer and fewer people able to afford or get into the elite crowd that can afford and use your flagship product.

If you don't already have your own product, here's a free video course teaching you how to create your own product: https://www.buyqualityplr.com/product-creation-video-training-watch-now/

The Hidden Truth on Affiliate Marketing Exposed

Welcome to the first issue of Affiliate Marketing Success. In each issue of this newsletter you will learn valuable information on how you can become a successful affiliate marketer and earning a nice income promoting products online.

Affiliate marketing is a great way to make income from home. Affiliate Marketers can set their own hours and also how many hours they wish to put aside for this endeavor. There are and infinite number of possibilities on the web today, so you can pick and choose your niche. Once you find your niche you need to implement some effective tactics to begin making commissions.

A note of caution, while it is true that you can make virtually unlimited commissions with affiliate marketing, please don’t fall for the scams that tell you that you won’t have to do any work and that you can be making a six figure income in 30 days; this is absolutely absurd. While affiliate marketing is an easy business to learn and run successfully, it will take some hard work and time to get your business to the point you want it to be.

There are several things you can do to increase your commissions, but one of the best, and most  simple, things you can do to earn higher commissions is: build an opt-in email list; this isn’t spam because they voluntarily choose to opt in or out.

Most people don’t realize that up to 96% of the people who visit a website not only won’t make a purchase, but most of them won’t ever come back. In order to convert more of your visitors into customers you need multiple contacts with them.  Having multiple contacts with them can lead them to trust you and feel more comfortable about spending money with you.  

But how do you know that 96% don’t buy? 

Simple, you build an email list. You can do this on autopilot simply by signing up for an auto responder service. When you set up an account you can pre-load a series of emails into the auto responder and they will go out over a period of time, whatever you choose to set up. That way you can not only be building trust by providing the people on your list with valuable information, you can also, subtly, remind them that the product you are selling can help them achieve the results they are looking for. 

When you have an auto responder you will need to get your visitors to opt-in to your email list. By doing this they are giving you permission to contact them by email so you avoid any spam complaints.  But how do you get them to opt-in? Well, one of the most common practices is to bribe them, sounds funny but not in a legal sense! You simply offer them something of value in return for them signing up for your email list. 

So whatever niche you choose you could offer a free e-book or a special report about your chosen niche. Make sure your free gift is valuable to them and helpful so they will trust you and feel more inclined to not only sign up for your list, but purchase products from you also.

One very common mistake people will make with their list is to make every email nothing but a sales pitch. If you do that they will unsubscribe and you will have lost a potential customer.  Instead, give them valuable hints and or tips in every email they receive from you and only occasionally pitch a product to them.  This technique will work much better than if you are always asking them to dig into their pockets.

There is money to be made in affiliate marketing all you need to do offer products or services that people want and the best way to do this is an opt-in email list to gain clients and a good reputation.

Make sure you look for your next issue soon. We’ll be going over some simple tips and tricks for profitable affiliate marketing.

Thank you again for reading,

To learn more about affiliate marketing click here.