If you want to be
successful creating digital products and promoting digital products, creatingan effective product funnel is an essential component of doing so. A product
funnel generally starts with your entry level product at the largest end of the
funnel where the most traffic will be funneled through down through the funnel
with increasingly more expensive and in-depth products and or services that get
progressively more expensive as you go through it.
Create Your Funnel Backwards
One idea for creating an
amazing product funnel is to do it backward.
Instead of starting with your least expensive entry-level product, you’ll first
create a sales page with your most expensive product idea you can imagine
offering. Even if you don’t offer this yet, technically, it’s going to be your
flagship product that very few people will order. You’ll funnel everyone towards
this big product. An example is a $10,000 one-on-one coaching program that involves personal attention, where only 10
customers a year can partake each year. Think big and make it amazing so that
you can charge a lot of money for it.
Then Add in Smaller Offerings
Now that you have your
flagship product idea, which you can create as you go, take the time to
identify areas where you can insert less expensive products.These items are all
designed to push your audience toward the most expensive program.
For example, you might
create a group coaching program that is less expensive to get started in but
offers monthly continuity payments. Maybe you’ll offer entry into your closed
Facebook discussion group. Perhaps you have an information product, a book, or
something smaller that you can offer to the audience who will want your
flagship product. However, remember, not everyone can buy the flagship product,
and that’s okay. You want most of your products to be more hands off so that
you can sell more. If something is super hands on, then it’s a higher level
product than one that’s more automated and hands off.
Create Your Entry Level Product
Now that you know what
your flagship product is, along with the other mid-level products and or
services, you can create your entry level products easily. The reason it is
easier to do it this way is that it’s super important to keep in mind what
you’re pulling and pushing your audience toward. When you know more about the
ultimate product, you can easily create smaller products that are all directed
toward the same audience.
For example, you may now
create a shorter information product that solves just one problem that you’d
solve in the group coaching or one-on-one coaching program you’ve developed.
You can also cut down parts of your big flagship product and sell it or give it
away in parts that have been cut down and redesigned to laser focus on just one
thing in a report form. If you have checklists in your flagship product, one of
the checklists can become a freebie.
Just keep in mind the
shape of the funnel. The largest part of the funnel is where most of your
audience enters. The rest of the funnel should consist of progressively more
expensive products and or services with fewer and fewer people able to afford
or get into the elite crowd that can afford and use your flagship product.
If you don't already have your own product, here's a free video course teaching you how to create your own product: https://www.buyqualityplr.com/product-creation-video-training-watch-now/